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U.S. Department of Health and Human Services • National Institutes of Health

What is Content Syndication?

Content syndication provides a way for web pages to be placed onto your site. The syndicated content is automatically updated in real-time requiring no effort from your development staff to keep the pages up to date. You can present NIAID web content in the look and feel of your Web site and maintain visitors on your site. Content syndication allows you to integrate NIAID web content and science with localized content. You can also display NIAID health messages directly to employees through your intranet.

How does it work?

NIAID provides an application programming interface (API) that enables you to display content on your Web site by simply adding a JavaScript widget to your site that retrieves the NIAID content. NIAID assigns a unique campaign ID to you that is used for tracking and metrics purposes. This unique ID allows NIAID to measure not only the traffic generated on your site, but also all traffic from your site back to

Why is NIAID doing this?

To disseminate up-to-date, accurate and timely health messages to our partners and the general public, and increase awareness of and exposure to our health-related partners' Web sites.

Why should you do this?

There are many reasons to syndicate NIAID content:

  • You gain direct access to NIAID Web content without having to monitor and copy updates.
  • You can control which pages and content from to use on your site and where it appears.
  • You can present NIAID Web content in the look and feel of your Web site, maintaining visitors on your site.
  • You can integrate NIAID content with localized content.
  • You can pull in NIAID content rather than linking to, keeping visitors on your site.
  • You can present NIAID health messages directly to employees through your intranet.

Where can I get the API / syndication code to add to my site?

Getting the syndication code is very easy using NIAID’s Content Syndication site. Simply follow these steps:

  1. Register online to sign up for the service. You will receive a unique Registration ID that NIAID uses to track metrics.
  2. Browse the site to find pages you’re interested in syndicating and add those pages to Your List. You can add as many pages as you’d like.
  3. When you’re finished adding syndicated pages to Your List, select Your List in the navigation bar and choose Get Syndicated Code.
  4. On the Get Syndicated Code page, copy or download the code for the selected syndicated pages, follow the online instructions on that page, and add the syndicated code to your site.

How do I find a syndicated page I’m interested in?

There are several ways you can locate syndicated pages on NIAID Content Syndication site:

  • If you know the specific URL for a NIAID Web page, simply copy and paste the NIAID web page URL into the Web Page Syndication Lookup box and click Find URL.
  • If you’re interested in a particular topic (e.g. H1N1), select the topic from the Syndicated Topics box on the Content Syndication home page. Select the All Syndication Topics link if you don’t see your topic on the home page.
  • If you’re looking for additional search options, click the Advanced Lookup link in the Web Page Syndication Lookup box on the Content Syndication home page.

What if I don’t see the page I’m interested in syndicating?

Due to the large volume of NIAID Web content, not all Web pages are available for syndication; however, the NIAID is working hard to add new pages as needed. If you don’t see a page you’re interested in, you can Request a Page to be Syndicated.

Is it possible to input syndicated content into a Sharepoint webpage if Sharepoint has the HTML editor disabled?

Unfortunately not. Currently, there is no way to embed the specific HTML script fragments for this purpose into Sharepoint.


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